Advertise in Reporter

Reporter, the official newspaper of The Lutheran Church—Missouri Synod, is produced every month for LCMS professional church workers and lay leaders.

Reporter reaches more than 34,000 of the most influential decision-makers in our 2 million-member church body — LCMS pastors, teachers, chaplains, deaconesses, lay ministers, congregational chairmen and elders, parish assistants, directors of Christian outreach and directors of Christian education.

For just pennies per customer, you reach the people you need to reach — the people most interested in what you offer.

For a sample copy, email bonnie.parker@lcms.org.

Download Advertising Brochure (PDF)

Advertising Rates

Ad Size 1X 3X** 6X** Add Process 4-color
       
Full Page $3,625 $3,443 $3,270 $290
       
1/2 Page $2,028 $1,927 $1,825 $174
       
1/4 Page $1,182 $1,121 $1,062 $101
       
1/8 Page $675 $641 $608 $59
       
1/16 Page $391 $371 $352 $33

 
**3X and 6X reflect a per-issue discount for placing multiple advertisements within a 12-month period.

Publication Dates

Edition Ad Cut-off Date Artwork Due Print Date
       
January 2018 11/29/17 12/06/17 12/19/17
       
February 2018 01/10/18 01/17/18 01/30/18
       
March 2018 02/07/18 02/14/18 02/27/18
       
April 2018 03/14/18 03/21/18 04/03/18
       
May 2018 04/11/18 04/18/18 05/01/18
       
June 2018 05/09/18 05/16/18 05/30/18
       
July 2018 06/06/18 06/13/18 06/26/18
       
August 2018 07/11/18 07/18/18 07/31/18
       
September 2018 08/08/18 08/15/18 08/28/18
       
October 2018 09/05/18 09/12/18 09/25/18
       
November 2018 10/03/18 10/10/18 10/23/18
       
December 2018 10/31/18 11/07/18 11/20/18
       
January 2019 11/28/18 12/05/18 12/18/18

Advertising Sizes

Size Inches Wide Inches Tall
     
Full Page 9 13/16 15
     

1/2 Page

 9 13/16 7 1/2
     
1/4 Page 3 13/16 9 1/2
  5 13/16 6 1/4
  8 4 1/2
     
1/8 Page 1 13/16 9 1/2
  3 13/16 4 3/4
  5 13/16 3 1/4
     
1/16 Page 1 13/16 4
  3 13/16 2 5/16

Note: Each Reporter page measures 11 X 17 inches.

Booking an Advertisement

Reporter accepts advertisements for products and services that are nationally available and would be used by congregations and their members.

If you are interested in placing an ad with Reporter:

  • Contact Bonnie Parker by e-mail at bonnie.parker@lcms.org or at 314-996-1202 to determine if space is available.
  • Provide us with the following information to be reviewed by the executive editor:
    • a description of your company and services,
    • a description of your product,
    • intended ad message, and
    • sample ad copy, if available.

Upon approval, we will send you a confirmation letter and contract detailing your insertion orders, rates and terms.

Note: We reserve the right to reject or cancel any advertisement at any time.

Production Guidelines

Reporter does not provide ad composition services. The following information should guide you when producing your ads:

  • Black text, borders and rules should be in 100 percent black. Do not use RGB, spot colors or LAB color.
  • Use the “U.S. Web Uncoated v.2” profiles to convert RGB photos to CMYK.
  • Black-and-white images should be in Grayscale mode.
  • Photo resolution: minimum 225 dpi; maximum 300 dpi.
  • Line-art (1-bit) resolution: minimum 600 dpi; maximum 1,200 dpi.
  • No bleeds
  • Design your ad in InDesign, Quark, or other layout software. Do not build ads in Photoshop.
  • Send final ad art as a high-res PDF — contact Reporter for recommended PDF export settings.
  • Recommended design practices for best reproduction on newsprint include:
    • Minimum size for color text in a serif font: 12 points
    • Minimum size for color text in a sans serif font: 8 points
    • Minimum size for reverse (white) text on a 4-color process background: 12 points
    • Minimum size for reverse (white) text on a single-color background: 10 points
    • Minimum size for a 4-color rule or stroke: 2 points
    • Total ink coverage (the sum of percentages of each ink used in a 4-color process mix) should not exceed 260%. This applies both to all 4-color process elements: images, text, strokes, fills, etc.

Submit PDF files to bonnie.parker@lcms.org. Direct any questions on ad production to Bonnie Parker at 314-996-1202.