ADVERTISING production guidelines

Reporter does not provide ad composition services. The following information should guide you when producing your ads:

  • Reporter is printed on 35-pound newsprint on a web-offset press.
  • Allow 30 percent dot gain (for photos use US Web Uncoated profile).
  • Ads must be boxed. Ads submitted without a border will be boxed.
  • No bleeds.
  • Screen: 100 line.
  • Design your ad in InDesign, Quark or Pagemaker.  Do not build it in Photoshop.
  • Use pure black type — not 4-color process.
  • Use CMYK setting.

Submit ads electronically via e-mail to or on CD along with a hard-copy print. While PDF format is preferred, we also accept jpeg, tiff and eps formats. Files should be 300 dpi or better. Direct any questions on ad production to Bonnie Parker at 314-996-1202.

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