I was excited to receive the June/July Lutheran Witness. I flipped open the cover only to see four elderly women in bathing suits prancing in ocean water. There is a time and a place for that sort of advertising and a magazine of this caliber is not it. Thankfully, when I turned the next page my eyes landed upon a beautiful vision of a baby being brought into the kingdom of God through the waters of Baptism. I find it disappointing the order of importance the ads received in this issue.
Is The Lutheran Witness so in need of advertisers that you will resort to this?
If I had not read the fine print, I would think the ad on the inside front cover was an ad for a liposuction clinic in Florida for retirees.
This is a magazine supported by the Synod–right? The ad is in poor taste. It’s tacky and doesn’t belong in this publication. I doubt that the Baptists, Catholics, Mormons, Evangelicals, or Methodists would want their name attached to it. But yet there it is in print–Lutherans! Boy, am I proud!
I hope in the future that some thought will be given before the final decision is made to lower your standards to this.
Rock Springs, Wyo.
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